Defining Vermont’s Brand
The State of Vermont was interested in increasing visitation and tourism dollars for the state. Through an in-depth quantitative study, RSG teamed with the state’s Chief Marketing Officer to gain insights from Vermont vacationers, along with residents and major business in the state, to improve the state’s brand marketing. RSG used several advanced research techniques…
Ridge Road Quarry Noise & Traffic Studies
RSG was retained by Ridge Road Quarry, LLC to conduct noise and traffic impact studies for a proposed quarry next to Interstate 89 in Randolph, Vermont. As part of the noise study, RSG monitored background sound levels at the proposed site to quantify and characterize the existing soundscape of the area. Using our extensive noise…
Integrated Transportation and Capacity Assessment
Yosemite National Park ranks among the most heavily visited national parks in the United States, accommodating approximately four million visitors annually. Much of the park’s visitor use is concentrated in Yosemite Valley; the valley comprises merely four percent of the park’s total area, yet accommodates 98% of all park visitation. Furthermore, one-third of all park…
Interstate-89 Exit 16 Circulation Study and Scoping Report
The US-2 / US-7 corridor, near the I-89 Exit 16 interchange in Colchester, VT, is a key commuting arterial that connects Burlington, Winooski, and Essex Junction to points north. Over the last few decades, significant new development has combined with existing pressures to create excessive intersection congestion during peak hours throughout the corridor. As a…
AirTrain JFK Electronic Signage Study
The Port Authority of New York and New Jersey (PANYNJ) needed to gather feedback about new customer information monitors that were installed in the transit stations for AirTrain, the JFK Airport transit system. RSG designed and conducted focus groups to obtain feedback on the new customer information monitors. Five groups of participants took part in…
Modeling Hiker Exposure to Natural Sounds and Quiet in the Tuolumne River Watershed
Tioga Road is a National Scenic Byway that passes through the Tuolumne River Wild and Scenic River watershed in the heart of Yosemite National Park’s high country. The road provides access to trailheads, a campground, and other high country destinations in the park. Moreover, Tioga Road provides outstanding opportunities for scenic driving, which is among…
Household Cleaner Concept Evaluation
A household products manufacturer needed to make a go / no-go decision on a new product. If they decided to move forward with the product launch, they also needed to understand its target consumer and preferences for label design (e.g., scent names, messaging). RSG worked with the client to design and implement a study to…
Express Travel Choices Study
Regions and municipalities across the United States are considering various forms of congestion pricing as a way to optimize transportation system efficiency. The Southern California Association of Governments (SCAG) has undertaken a multiyear effort to study eight different congestion pricing strategies with the goals of reducing congestion, reducing vehicle emissions, and enhancing revenue potential. Understanding…
Brand Benchmarking for Consumer Beverage
A beverage company had recently acquired a new brand and was interested in exploring this brand’s current positioning. In addition, the client was looking for feedback on how to incorporate the new brand into its existing product line. RSG worked with the client to develop a set of qualitative exercises to identify the brand’s “personality”,…
Small Car Market Segmentation
A major auto manufacturer was interested in segmenting the small car market in order to target key segments for two new vehicle models. RSG worked with the client to develop an online survey to understand the attitudes and preferences of qualifying small car purchase intenders. We used latent class modeling to segment the market (a…
Integrated Transit Service Planning and Visitor Use Management
Rocky Mountain National Park (RMNP) was one of the first national parks to adopt an alternative transportation system, initiating a shuttle bus system in 1978. To address parking lot shortages in the popular Bear Lake Road Corridor, while accommodating growing numbers of visitors, RMNP expanded their shuttle service in 2001. While the expanded shuttle service…
California Vehicle Survey and Vehicle Choice Forecast
To reduce both petroleum dependence and the social cost of transportation in the state, California has advocated a strategy of promoting alternative fuels and alternative fuel vehicles. The California Energy Commission (CEC) developed a model called DynaSim to predict the potential demand for alternative fuel vehicles and to forecast future transportation energy consumption in California…