Strategic Insights

Product & service development

Evolution and growth are fundamental necessities for sustained success. However, the path is rarely clear—even for the most experienced decision makers. RSG’s approach to product and service development unites the voice of the customer and the competitive dynamics of the marketplace to direct strategic action.

With a unique set of innovative analytical capabilities and collaborative working relationships, RSG is an industry leader in understanding what drives consumer behaviors. This deep understanding, shaped by data-driven insights, offers a distinct advantage for partners to act on unmet needs, deliver compelling value, and innovate with confidence.

Related Projects

Airline Pricing Strategy

A major commercial airline was considering bundling convenience features with ticket fares to complement its basic “no-frills” offering and capture greater market share. By bundling ancillary features/benefits, such as free checked baggage, lounge access, and…

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