Idea Refinement and Prioritization
A packaged goods manufacturer was the brand leader in its category and sought to build a pipeline of new products. The team generated 30 ideas that covered different benefit territories and forms. Each idea was represented by one to two sentence descriptions, with some descriptions even reflecting different articulations of the same initiative. Despite being…
Transit Origin-Destination Study
The Charlotte Area Transit System (CATS) wanted to conduct a system-wide origin-destination study to better understand their transit markets, as well as to collect data for a Federal Transit Administration study before construction began on the LYNX LRT Blue Line extension. RSG teamed with ETC Institute to conduct the CATS system-wide origin-destination study. The RSG…
College Campus Master Plan
RSG, teamed with Beyer Blinder Belle and BFJ Planning, was engaged by Dartmouth College to provide transportation planning and engineering assistance in the development of a new campus Master Plan. RSG conducted an extensive parking assessment, which included an evaluation of the downtown traffic implications associated with various future parking expansion schemes. RSG also conducted…
Streetcar Ridership Forecasts
The Partnership for Downtown St. Louis is working with the East-West Gateway Council of Governments and Bi-State Development Agency to improve mobility in St. Louis, Missouri. A key element of this program is a potential new streetcar system serving two corridors in the central city. The Partnership retained RSG as part of a team to…
Northeast Corridor Automobile Origin-Destination Study
Historically, there have been significant gaps in transportation data for intercity auto travel in the Northeast Corridor (NEC). These gaps have limited the understanding of the usage patterns of the NEC’s highway network, and limited the intercity rail models that could be developed using these data. As a result, the NEC Commission sought to conduct…
Portfolio Pricing, Assortment, and Innovation Optimization
A packaged goods manufacturer owned a portfolio that had grown to 30+ items across four segments. The portfolio was a key growth driver for the manufacturer, with plans to expand the line in the future. However, new competitors were expected to enter the category, and cost of goods had seen recent increases. The manufacturer sought…
Product Positioning Optimization
A packaged goods manufacturer was launching a new, premium product and sought to create a consumer-based prioritization of its communication strategy by identifying the top message combinations for its positioning. The manufacturer was constrained by a limited media budget and needed to maximize the ROI of its positioning efforts. RSG presented consumers with two varying…
Transportation Implementation Plan and Environmental Assessment
Bandelier National Monument (BAND) has a history of transportation and congestion management issues during peak visitation periods, including traffic congestion at the Monument entrance and parking shortages. These challenges have been made more difficult by recent wildfires and flooding, which have forced the NPS to temporarily close nearly half of the parking facilities in BAND….
Community Noise Assessment of a Wood-Pellet Manufacturer
After the startup of a wood-pellet manufacturing plant, some residents of Boyne City, Michigan started registering noise complaints with the city office. The City of Boyne City, with cooperation of Kirtland Product, a wood-pellet manufacturer, retained RSG to quantify community noise levels, assess the causes of noise from the wood-pellet plant, and provide mitigation recommendations…
Natural Food Product Line Optimization
RSG’s client, a packaged goods manufacturer, held the leading market share in a rapidly-growing natural food product category. Beyond their broad line of current varieties, they had developed a large “pipeline” of future products to launch over the next year. However, it was not clear what combination of varieties would maximize sales, and whether consumers…
LYNX US 192 Transit Alternatives
RSG developed an off-line ridership forecasting analysis tool to study potential transit improvements in the US 192 corridor between Kissimmee, Florida and Walt Disney World. The analysis used the 2010 LYNX on-board survey to develop a Federal Transit Administration data-driven ridership forecasting procedure. Over 2,000 daily customers use corridor bus routes, and survey responses were…
Loyalty Program Design
A leading online travel agency came to RSG after successfully growing an extensive customer base, but finding that customer share of wallet and retention was lacking. Through internal and RSG-facilitated strategic sessions, the team determined that developing and marketing a tiered loyalty program could dramatically increase customer usage of the client’s offerings as well as…