Building a Strong Innovation Pipeline
A packaged goods manufacturer sought to double the volume of its business in seven years by building a strong and healthy innovation pipeline. A brainstorming session resulted in over 100 concept ideas across four different…
Product and Pricing Portfolio Optimization
A beauty product manufacturer sought to expand its product line consisting of entry-level and high-end offerings. The manufacturer wanted to introduce a new product to the portfolio, but the optimal pricing strategy and product characteristics…
Idea Refinement and Prioritization
A packaged goods manufacturer was the brand leader in its category and sought to build a pipeline of new products. The team generated 30 ideas that covered different benefit territories and forms. Each idea was…
Portfolio Pricing, Assortment, and Innovation Optimization
A packaged goods manufacturer owned a portfolio that had grown to 30+ items across four segments. The portfolio was a key growth driver for the manufacturer, with plans to expand the line in the future….
Product Positioning Optimization
A packaged goods manufacturer was launching a new, premium product and sought to create a consumer-based prioritization of its communication strategy by identifying the top message combinations for its positioning. The manufacturer was constrained by…
Natural Food Product Line Optimization
RSG’s client, a packaged goods manufacturer, held the leading market share in a rapidly-growing natural food product category. Beyond their broad line of current varieties, they had developed a large “pipeline” of future products to…
Household Cleaner Concept Evaluation
A household products manufacturer needed to make a go / no-go decision on a new product. If they decided to move forward with the product launch, they also needed to understand its target consumer and…