Integrated Congestion Pricing Plan
Florida’s Turnpike Enterprise of the Florida Department of Transportation (FDOT) is evaluating the potential for implementing congestion pricing along the Turnpike System. The Integrated Congestion Pricing Plan (ICPP) is a multi-year, multi-phase project that will determine where, when, and how congestion pricing can be used on the Turnpike to improve mobility. The study also explores…
Sampling and Statistical Design: Washington State Seatbelt Compliance Study
In response to the National Highway Traffic Safety Administration (NHTSA) release of new Uniform Criteria for State Observational Surveys of Seatbelt Use, Washington Traffic Safety Commission (WTSC) sought to revise and update its study and data collection protocols for their annual state survey estimating occupant-restraint use in passenger vehicles. RSG used the Uniform Criteria laid…
Credit Card Development
A leading credit card issuer wanted to optimize the messaging strategy for its value card portfolio by understanding the hierarchy of key features for the respective cards. Respondents evaluated card products in a realistic and competitive context with a discrete choice conjoint-based exercise, and selected the overall card option they most preferred. Based on this…
Transportation System Alternatives Study
The Arapaho-Roosevelt National Forest (ARNF) is located within a one-hour drive of the Denver/Boulder metropolitan area, attracts over 23 million recreation visits annually, and is one of the three most-visited forests in the National Forest System. Mount Evans Recreation Area, Guanella Pass, and Brainard Lake Recreation Area are among the most popular recreation sites on…
Visitor Use and Safety in the Happy Isles Trail Corridor
Yosemite National Park accommodates nearly 4 million visitors annually, and the Happy Isles Trail Corridor is among the most popular hiking areas in the park. More than one-quarter of park visitors hike in the Happy Isles Trail Corridor, which provides access to iconic park destinations including Vernal Fall, Nevada Fall, and Half Dome. As a…
Co-branded Credit Card Portfolio Design
A major bank and commercial airline wanted to take advantage of unmet customer needs for higher-end benefits as part of a portfolio of co-branded credit cards. New card concepts were recommended in a 2-phased approach. Phase 1 of the project used adaptive conjoint analysis to determine the relative preferences for 21 different benefits that were…
Maintaining Customer Loyalty Across Channels
While growing its physical store presence, a leading retailer with a strong customer focus wanted to identify a long term strategy for delivering a superior shopping experience in each of its channels. Success would result in buttressing loyalty among core customers and creating loyalty among occasional shoppers. Initial analysis of customer satisfaction data synthesized with…
Pricing and Bundling of a Complex B2B Service Offering
A leading HR and Payroll outsourcing company wanted to optimize its pricing and product bundling scheme to maximize revenue while still simplifying its product offering. Prior to our study, the client had a complex offering, with thousands of possible permutations of how products could be bundled together. Through advanced choice modeling and optimization techniques, RSG…
Aircraft Noise Modeling and Visitor Soundscape Experience Survey
The National Parks Air Tour Management Act of 2000 requires the development of Commercial Air Tour Management Plans (ATMP’s) for national parks. A primary purpose of ATMPs is to manage potential impacts of air tour operations on park resources and visitors’ experiences, including aircraft noise impacts. The National Parks Air Tour Management Act of 2000…
Customer Value Beyond Vehicle Design
The auto industry has historically focused on delivering value primarily through product design. However, a major car manufacturer was interested in delivering value in addition to product design which would broaden their customer base and increase sales to more price- and time-constrained consumers. But what do consumers value and what product/service concepts create that value?…
3D Television Pricing
A leading consumer electronics manufacturer – one of the first to market with a 3D Television – had developed a sleek 3DTV with new features. Given the newness of the market and lack of historical data, the manufacturer was struggling to find the revenue-maximizing price point. RSG quantified consumer sensitivities to price for this television…
Regional Customer Satisfaction Survey
Legislature required the Regional Transportation Authority (RTA) to begin reporting on regional customer satisfaction (CS) throughout the Chicago area. Until 2010, each Service Board providing transit services – CTA, Metra, and Pace – had conducted separate customer satisfaction studies with differing methodologies. RTA sought a holistic approach to integrating the CS studies to obtain consistency…