Credit Card Partner Optimization
In order to increase customer loyalty while reducing costs, a leading credit card company wanted to reduce the number of partners in its rewards program to only those that added significant incremental value to customers. Rewards program members completed an online survey to evaluate existing and potential partners in the program. TURF (Total Unduplicated Reach…
Showcase Lab Sound Insulation Design
A metal cutting equipment manufacturer recently constructed a new facility that included a “showcase lab” to demonstrate the capabilities of their equipment. The client wished to be able to discuss the capabilities of the machinery with potential customers, with the equipment operating on the other side of a glass wall. RSG worked with the project…
Consumer Financing Segmentation
A leading provider of patient financing for healthcare procedures planned to expand its offerings into other market segments. It targeted a growing segment with a large volume of high dollar procedures, but lacked the in-depth analysis of the market’s perspective that would enable it to enter the market efficiently and with confidence. Further, the client…
Innovative Approaches to Addressing Aviation Capacity in Coastal Mega-regions
RSG served as the prime contractor for a major study of potential solutions to airport and airspace capacity issues in the highly congested US east and west coast mega-regions. The wide-ranging project scope included a detailed assessment of several strategies for reducing delays at the major airports in these regions. The project report describes issues…
Interstate-89 Exit 12B Alignment Study
Chittenden County Regional Planning Commission (CCRPC) established the I-89 Exit 12B Alignment Study to examine alternative alignments for a new interchange along Interstate 89 in South Burlington, Vermont. Beyond supporting economic development and employment growth in the Chittenden County metropolitan core, the new interchange was identified for study to provide: Local and regional mobility and…
Mobile Device Portfolio Optimization
A leading mobile phone manufacturer needed to continuously and systematically assess its portfolio’s competitiveness in the global marketplace. In addition, new products needed to be evaluated based on their feature set, price, target potential and market share. RSG developed a global program for deploying quantitative surveys, conducting in-depth analysis and reporting, and segmenting and profiling…
Northeast Driver Safety Behavior Segmentation
The New England Transportation Institute (NETI) was interested in better understanding issues of rural highway safety. The vastly higher rate of highway deaths experienced by rural residents, compared to urban and suburban residents, can be at least partially explained by the presence of a “rural culture” characterized by bad attitudes towards dangerous driving behaviors. RSG…
Sidewalk and Streetscape Design
RSG was contracted by the Town of Jericho through a municipally-managed VTrans Local Transportation Facilities project (STP 030-1(19)) to prepare final design plans, contract plans and documents, and provide bid assistance for new sidewalks, pedestrian crossings, access management enhancements, street lighting, traffic calming, and streetscape improvements in Jericho Corners. The project included thorough resource assessment,…
Apparel SKU Optimization
A leading apparel manufacturer had rack space for only 3-5 SKUs of shirts, and wanted to know which assortment would optimize sales and inventory turnover. The client viewed in-depth quantitative research and analysis as a means to optimize its own in-store sales performance as well as to communicate with retailers about how the firm’s assortment…
Station Rehabilitation and Amenities Study
After rehabilitating a number of subway stations serving the New York City transit system, and in anticipation of more station rehabilitation efforts, New York City Transit (NYCT) wished to identify station amenities that are most important to current and potential riders of the New York City subway system. RSG designed and administered a questionnaire, and…
Modeling Hiker Exposure to Transportation Noise
The Bear Lake corridor in Rocky Mountain National Park is one of the most heavily used areas of the park. It is attractive both for easy accessibility to Bear Lake, and for its many trailheads leading to backcountry locations. As a result, the corridor supports a relatively high volume of vehicle traffic, which can adversely…
Experiences Create Affinity Across Segments and Product Categories
For consumers, mobile devices represent an essential component of lifestyle. Our client built its market share leadership by offering devices with an iconic style that connected with consumers. To continue leadership, they would need to ensure that new offerings connect with the experiences that define the lifestyles of consumers in their target segments. RSG helped…