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Quantitative data collection & synthesis

To support our signature modeling and analytics, RSG has developed innovative methods to collect and synthesize data on the behavior of individuals and the systems with which they interact. We understand that analysis and decisions are only as good as the underlying data. Therefore, RSG employs the most appropriate data collection and analysis tools for each project. These methods and tools include: RSG’s proprietary cloud-based survey platform which applies a rigorous software engineering approach to survey programming and enables fully customizable and sophisticated online and mobile device survey instruments; traffic and location-based data collection using GPS, Bluetooth detection, and transponder data; systems and environmental data logging; and “big-data” synthesis. RSG often works with online sample providers, clients’ customer lists and local organizations, and coordinates intercept locations to recruit participants. We also develop and manage longitudinal panels to collect data from the same group of people over time.

Co-branded Credit Card Portfolio Design

A major bank and commercial airline wanted to take advantage of unmet customer needs for higher-end benefits as part of a portfolio of co-branded

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Maintaining Customer Loyalty Across Channels

While growing its physical store presence, a leading retailer with a strong customer focus wanted to identify a long term strategy for delivering a

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Aircraft Noise Modeling and Visitor Soundscape Experience Survey

The National Parks Air Tour Management Act of 2000 requires the development of Commercial Air Tour Management Plans (ATMP’s) for national parks. A primary

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Regional Customer Satisfaction Survey

Legislature required the Regional Transportation Authority (RTA) to begin reporting on regional customer satisfaction (CS) throughout the Chicago area. Until 2010, each Service Board

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Defining Vermont’s Brand

The State of Vermont was interested in increasing visitation and tourism dollars for the state. Through an in-depth quantitative study, RSG teamed with the

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Household Cleaner Concept Evaluation

A household products manufacturer needed to make a go / no-go decision on a new product. If they decided to move forward with the

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Integrated Transit Service Planning and Visitor Use Management

Rocky Mountain National Park (RMNP) was one of the first national parks to adopt an alternative transportation system, initiating a shuttle bus system in

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Consumer Financing Segmentation

A leading provider of patient financing for healthcare procedures planned to expand its offerings into other market segments. It targeted a growing segment with

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Station Rehabilitation and Amenities Study

After rehabilitating a number of subway stations serving the New York City transit system, and in anticipation of more station rehabilitation efforts, New York

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Multilevel Rail Coach Interior Design Optimization

New Jersey Transit (NJ TRANSIT) sought to determine, based on customer preferences, the best interior-attribute bundle to incorporate into over 200 multilevel rail coaches

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Half Dome Cables Visitor Use Measurement and Modeling

The hike to the summit of Half Dome is among the most iconic and popular backcountry excursions for visitors to Yosemite National Park. The

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