To support our signature modeling and analytics, RSG has developed innovative methods to collect and synthesize data on the behavior of individuals and the systems with which they interact. We understand that analysis and decisions are only as good as the underlying data. Therefore, RSG employs the most appropriate data collection and analysis tools for each project. These methods and tools include: RSG’s proprietary cloud-based survey platform which applies a rigorous software engineering approach to survey programming and enables fully customizable and sophisticated online and mobile device survey instruments; traffic and location-based data collection using GPS, Bluetooth detection, and transponder data; systems and environmental data logging; and “big-data” synthesis. RSG often works with online sample providers, clients’ customer lists and local organizations, and coordinates intercept locations to recruit participants. We also develop and manage longitudinal panels to collect data from the same group of people over time.