Modeling & Analytics

Simulation - human & market behavior

RSG has deep experience using simulation modeling to represent the complex interplay between human behavior and physical systems. Our experience includes producing detailed simulations of household activity, consumer markets, and global aviation systems. Our simulation modeling draws from a broad array of approaches, including agent-based, cellular automata, probabilistic, risk-based, and system dynamics methods. Our applications range in scale from simulations of individual highway corridors to global consumer product markets, allowing our clients to make informed and prudent decisions. Our simulation work is supported by both RSG’s industry and service experts and our software engineering group that specializes in developing complex systems simulation models.