Johanna Zmud, PhD


Johanna Zmud is an internationally recognized expert in transportation technology and emerging mobility. She is an innovator at bridging transportation research, data, technology, and policy. Johanna leads domestic and international research and analysis studies in transportation policy and planning. Her recent work has examined public acceptance and socioeconomic impacts of connected and automated vehicles, sociodemographic trends, future travel behavior analysis, and the impacts of technology on society. Moreover, Johanna has researched the effects of transformational technologies on underserved populations, developed new performance measures for on-demand mobility services, and independently evaluated national connected vehicle pilot demonstrations.

Johanna has been a respected leader in the transportation field for decades. Before joining RSG, she cofounded NuStats, which became the largest producer of data on urban travel behavior. She also cofounded GeoStats, which developed technology solutions for the real-time measurement of personal and vehicle movements. In 2010, Johanna joined the RAND Corporation, where she served as Director of RAND’s Transportation, Space, and Technology program. In 2014, she joined the leadership team at the Texas A&M Transportation Institute, where she directed the multimodal planning division.

Johanna is an avid reader and has been since childhood—typically reading a book a week. She enjoys long-distance walking, and her experiences have included the Inca Trail and the Camino de Santiago. She enjoys cooking and entertaining along with her husband, Carlos. Travel is a keen interest as she appreciates experiencing new cultures and cuisines. She currently resides part-time in San Miguel de Allende, Mexico.

PhD, Quantitative Methods & Sociology of Technology, University of Southern California

MA, Communication Management & Policy, University of South Carolina

MS, Educational Statistics, University of Maryland

BS, German & Spanish, East Carolina University

Long, C., A. Aguilera, F. Antonialli, J.-C. Cohen, O. Fourcadet, P. Gache, E. Hsu, K. Kortum, B. Lenz, J.-B. Kovarik, C. Rauz, S. Salat., and J. Zmud. “Defining the Role of Automated Transportation Infrastructure in Shaping Sociotechnical Systems.” Infrastructure Investment and Financing, Think20 Task Force, 2020.

Tooley, M., J. Zmud, B. Ettelman, M. Moran, L. Higgins, and A. Shortz. “Older Drivers and Transportation Network Companies: Investigating Opportunities for Increased Safety and Improved Mobility.” Final Report 02-016. SAFE-D. Blacksburg: VTTI, 2019.

Zmud, J., T. Williams, M. Outwater, M. Bradley, N. Kalra, and S. Row. “Providing Support to the Introduction of Connected and Automated Vehicle Impacts into Regional Transportation Planning and Modeling Tools.” National Cooperative Highway Research Program (NCHRP). Research Report 896, 2019, Washington, DC: Transportation Research Board.

Zmud, J. “Changing Consumer Preferences and Mobility Behaviors in the Context of a Modal Revolution.” White Paper prepared for the Emerging Trends Symposium, sponsored by the Federal Highway Administration, Office of Policy, 2018, Washington, DC. November2018/Johanna_Zmud_presentation.pdf

Zmud, J., and N. Reed. “Synthesis of the Socio-Economic Impacts of Connected and Automated Vehicles and Shared Mobility.” White Paper prepared for the 6th EU-US Transportation Research Symposium on Socio-Economic Impacts of Automated and Connected Vehicles, 2018, Brussels, Belgium.

Zmud, J.P., and I.N. Sener. “Towards an Understanding of the Travel Behavior Impact of Autonomous Vehicles.” Transportation Research Procedia 25 (2017): p. 2500–19. doi: 10.1016/j.trpro.2017.05.281.