Markets

Consumer durables & electronics

The market for consumer durables and electronics is constantly changing. RSG has worked with a variety of these products—including televisions, mobile devices, and watches—and we understand it is crucial to get the right product design and positioning out to the market at the right time. Much of our work with consumer durables and electronics companies involves informing key decisions around product development, product line optimization, pricing, and segmentation through the application of advanced choice modeling techniques. RSG works with some of the world’s top technology firms to address their major marketing challenges using modeling techniques and other advanced analytics developed with leading academics.