Maintaining Customer Loyalty Across Channels
While growing its physical store presence, a leading retailer with a strong customer focus wanted to identify a long term strategy for delivering a superior shopping experience in each of its channels. Success would result in buttressing loyalty among core customers and creating loyalty among occasional shoppers. Initial analysis of customer satisfaction data synthesized with…
3D Television Pricing
A leading consumer electronics manufacturer – one of the first to market with a 3D Television – had developed a sleek 3DTV with new features. Given the newness of the market and lack of historical data, the manufacturer was struggling to find the revenue-maximizing price point. RSG quantified consumer sensitivities to price for this television…
Mobile Device Portfolio Optimization
A leading mobile phone manufacturer needed to continuously and systematically assess its portfolio’s competitiveness in the global marketplace. In addition, new products needed to be evaluated based on their feature set, price, target potential and market share. RSG developed a global program for deploying quantitative surveys, conducting in-depth analysis and reporting, and segmenting and profiling…
Experiences Create Affinity Across Segments and Product Categories
For consumers, mobile devices represent an essential component of lifestyle. Our client built its market share leadership by offering devices with an iconic style that connected with consumers. To continue leadership, they would need to ensure that new offerings connect with the experiences that define the lifestyles of consumers in their target segments. RSG helped…