Research is crucial to informed decision making; however, not all research is created equal. Done properly, research is designed to address the decision at hand and is built by thoughtfully planning the objectives, data collection/preparation methods, and analytical approach. Since our founding by three professors, RSG has built a reputation for developing research designs that apply academic rigor, creativity, state-of-the-art methods, and, importantly, practicality. Research design is an important component of all of our projects, whether it is working with The National Academies to develop new approaches for solving complex mathematical modeling problems, working with a Fortune 100 company to design a product, or conducting our own proprietary research.