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Qualitative data collection & synthesis

While a substantial amount of work we do at RSG is centered around quantitative data, RSG also conducts significant qualitative research. RSG fully appreciates the value of qualitative data and often find it critical to include quantitative data collection and analysis in our projects. We leverage qualitative data to inform questions in quantitative data collection, validate findings from quantitative data, and to dig deeper and “reality-check” initial insights to ensure our recommendations are truly practical. Our methods to collect quantitative data include leading stakeholder workshops, running public meetings, moderating focus groups and convened groups, and conducting one-on-one interviews. We also have established relationships with other qualitative firms who we work with to incorporate ethnographies and other methods, when appropriate.

Quantitative Approaches for Project Prioritization: A Puget Sound Case Study

Transportation projects in major metropolitan regions can vary widely in the types of benefits they provide and in the scales of those benefits. Travel

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International Vehicle Choice Segmentation for New Market Entry

A major auto components manufacturer wanted to introduce a successful product from one geographic market into another where it was a relative unknown. They

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Market Research and Forecasting for Florida’s Road Pricing Projects

Florida has grown significantly over the past several decades and has been a pioneer in the use of road pricing (tolls) to help pay

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Bus Rapid Transit Focus Groups and MaxDiff Surveys

Over the past four years, RSG has worked in partnership with New Jersey Transit (NJ TRANSIT) on four studies to quantify preferences for Bus

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Integrated Congestion Pricing Plan

Florida’s Turnpike Enterprise of the Florida Department of Transportation (FDOT) is evaluating the potential for implementing congestion pricing along the Turnpike System. The Integrated

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Regional Customer Satisfaction Survey

Legislature required the Regional Transportation Authority (RTA) to begin reporting on regional customer satisfaction (CS) throughout the Chicago area. Until 2010, each Service Board

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AirTrain JFK Electronic Signage Study

The Port Authority of New York and New Jersey (PANYNJ) needed to gather feedback about new customer information monitors that were installed in the

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Brand Benchmarking for Consumer Beverage

A beverage company had recently acquired a new brand and was interested in exploring this brand’s current positioning. In addition, the client was looking

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Small Car Market Segmentation

A major auto manufacturer was interested in segmenting the small car market in order to target key segments for two new vehicle models. RSG

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Station Rehabilitation and Amenities Study

After rehabilitating a number of subway stations serving the New York City transit system, and in anticipation of more station rehabilitation efforts, New York

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Multilevel Rail Coach Interior Design Optimization

New Jersey Transit (NJ TRANSIT) sought to determine, based on customer preferences, the best interior-attribute bundle to incorporate into over 200 multilevel rail coaches

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Strategic Goods Movement Network Plan

The fast-growing Region of Peel, Ontario, which includes some of the highest volume freeway segments in North America, sought to identify a strategic network

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