While a substantial amount of work we do at RSG is centered around quantitative data, RSG also conducts significant qualitative research. RSG fully appreciates the value of qualitative data and often find it critical to include quantitative data collection and analysis in our projects. We leverage qualitative data to inform questions in quantitative data collection, validate findings from quantitative data, and to dig deeper and “reality-check” initial insights to ensure our recommendations are truly practical. Our methods to collect quantitative data include leading stakeholder workshops, running public meetings, moderating focus groups and convened groups, and conducting one-on-one interviews. We also have established relationships with other qualitative firms who we work with to incorporate ethnographies and other methods, when appropriate.
Transportation projects in major metropolitan regions can vary widely in the types of benefits they provide and in the scales of those benefits. Travel
Read MoreA major auto components manufacturer wanted to introduce a successful product from one geographic market into another where it was a relative unknown. They
Read MoreOver the past four years, RSG has worked in partnership with New Jersey Transit (NJ TRANSIT) on four studies to quantify preferences for Bus
Read MoreFlorida’s Turnpike Enterprise of the Florida Department of Transportation (FDOT) is evaluating the potential for implementing congestion pricing along the Turnpike System. The Integrated
Read MoreLegislature required the Regional Transportation Authority (RTA) to begin reporting on regional customer satisfaction (CS) throughout the Chicago area. Until 2010, each Service Board
Read MoreThe Port Authority of New York and New Jersey (PANYNJ) needed to gather feedback about new customer information monitors that were installed in the
Read MoreA beverage company had recently acquired a new brand and was interested in exploring this brand’s current positioning. In addition, the client was looking
Read MoreA major auto manufacturer was interested in segmenting the small car market in order to target key segments for two new vehicle models. RSG
Read MoreAfter rehabilitating a number of subway stations serving the New York City transit system, and in anticipation of more station rehabilitation efforts, New York
Read MoreNew Jersey Transit (NJ TRANSIT) sought to determine, based on customer preferences, the best interior-attribute bundle to incorporate into over 200 multilevel rail coaches
Read MoreThe fast-growing Region of Peel, Ontario, which includes some of the highest volume freeway segments in North America, sought to identify a strategic network
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