Research

Good decision making is informed by excellent research. RSG has been applying innovative and insightful research methods since our founding by professors over 25 years ago. We work closely with our clients to design and implement research that creatively and practically addresses the issues at hand.

Sampling and Statistical Design: Washington State Seatbelt Compliance Study

In response to the National Highway Traffic Safety Administration (NHTSA) release of new Uniform Criteria for State Observational Surveys of Seatbelt Use, Washington Traffic

Credit Card Development

A leading credit card issuer wanted to optimize the messaging strategy for its value card portfolio by understanding the hierarchy of key features for

Visitor Use and Safety in the Happy Isles Trail Corridor

Yosemite National Park accommodates nearly 4 million visitors annually, and the Happy Isles Trail Corridor is among the most popular hiking areas in the

Co-branded Credit Card Portfolio Design

A major bank and commercial airline wanted to take advantage of unmet customer needs for higher-end benefits as part of a portfolio of co-branded

Maintaining Customer Loyalty Across Channels

While growing its physical store presence, a leading retailer with a strong customer focus wanted to identify a long term strategy for delivering a

Aircraft Noise Modeling and Visitor Soundscape Experience Survey

The National Parks Air Tour Management Act of 2000 requires the development of Commercial Air Tour Management Plans (ATMP’s) for national parks. A primary

Regional Customer Satisfaction Survey

Legislature required the Regional Transportation Authority (RTA) to begin reporting on regional customer satisfaction (CS) throughout the Chicago area. Until 2010, each Service Board

Defining Vermont’s Brand

The State of Vermont was interested in increasing visitation and tourism dollars for the state. Through an in-depth quantitative study, RSG teamed with the

AirTrain JFK Electronic Signage Study

The Port Authority of New York and New Jersey (PANYNJ) needed to gather feedback about new customer information monitors that were installed in the

Household Cleaner Concept Evaluation

A household products manufacturer needed to make a go / no-go decision on a new product. If they decided to move forward with the

Brand Benchmarking for Consumer Beverage

A beverage company had recently acquired a new brand and was interested in exploring this brand’s current positioning. In addition, the client was looking

Small Car Market Segmentation

A major auto manufacturer was interested in segmenting the small car market in order to target key segments for two new vehicle models. RSG