RSG’s proprietary location-aware market research app, rMove, was featured on NBC San Diego last week. RSG is conducting a household travel survey for the San Diego Association of Governments (SANDAG) and, as the segment explains, is using rMove to allow for participation via smartphone. rMove is a platform that collects data on participants’ day-to-day movements and motivations to help organizations confidently plan for future transportation needs.
The study, which is taking place from August 2016 to March 2017, is projected to include data from 5,500 households. Compared to traditional survey methods, data collection via rMove will provide more accurate and robust data as well as more enjoyment and convenience for participants. Find out more at meetrmove.rsginc.com.