RSG Wins Best Poster at Advanced Research Techniques Forum

The poster titled “RSGHB R Package” won the Best Poster award at the American Marketing Association’s Advanced Research Techniques Forum this week. RSG’s Jeff Keller, Jeff Dumont, and Nelson Whipple authored the poster which highlights RSG’s open-source R package that allows users to estimate sophisticated Hierarchical Bayesian (HB) models from choice-based conjoint data without significant custom programming.

This is the second time that RSG has been honored with the Best Poster award in the past three ART Forums.