06.19.2015

RSG Wins Best Poster at Advanced Research Techniques (ART) Forum

RSG’s Jeffrey Dumont, Jeff Keller, and Nelson Whipple authored the poster “Understanding How Covariates Perform Across Different HB Packages,” which won the Best Poster award at the American Marketing Association’s Advanced Research Techniques (ART) Forum this week. The poster articulates the similarities and differences in performance across popular hierarchical Bayes modeling packages—such as RSGHB, bayesm, and Sawtooth's CBCHB—and the implications for the modeler.

This is the third time that RSG has been honored with the ‘Best Poster’ award at this event.