03.14.2014
RSG Senior Advisor’s Research on “Does Doing Good Mean Doing Well?”
The work of RSG Senior Advisor and Tuck School of Business professor, Scott Neslin, is featured in Tuck’s Winter Forum. The article titled “Does Doing Good Mean Doing Well?” outlines Scott and colleagues’ work to determine whether consumers' feelings about corporate social responsibility have caused them to be more loyal. The full research findings will be published in the International Journal of Research in Marketing.