The Zephyr Foundation has given RSG Principal Johanna Zmud, PhD, its Outstanding Industry Contributor Award. This annual award recognizes an individual who selflessly contributes to the travel demand modeling industry through their work.
Johanna has been at the forefront of applying survey science to the gathering of data on past, current, and future travel behavior to understand important phenomena, such as transportation mode choice, and to ascertain developing trends, such as propensity to use automated vehicles. Her recent research has examined how technology-enabled mobility impacts society. She has also researched the implications for transportation providers and agencies.
Zephyr Foundation is a 501(c)(3) organization. Its mission is to advance rigorous transportation and land-use decision-making for the public good. It does this by advocating for and supporting improved travel analysis and facilitating its implementation.