Forecasting Long-term Vehicle Demand
A major auto components manufacturer wanted to improve their long-term vehicle demand forecasting to inform strategic planning decisions. The client also wanted to be able to test future scenarios to evaluate the impact of a…
International Vehicle Choice Segmentation for New Market Entry
A major auto components manufacturer wanted to introduce a successful product from one geographic market into another where it was a relative unknown. They wanted to understand what drove the market, how consumers made trade-off…
Customer Value Beyond Vehicle Design
The auto industry has historically focused on delivering value primarily through product design. However, a major car manufacturer was interested in delivering value in addition to product design which would broaden their customer base and…
Small Car Market Segmentation
A major auto manufacturer was interested in segmenting the small car market in order to target key segments for two new vehicle models. RSG worked with the client to develop an online survey to understand…
California Vehicle Survey and Vehicle Choice Forecast
To reduce both petroleum dependence and the social cost of transportation in the state, California has advocated a strategy of promoting alternative fuels and alternative fuel vehicles. The California Energy Commission (CEC) developed a model…