RSG Senior Director to Teach MBA Class at the University of Washington, Bothell

RSG Senior Director Nelson Whipple will be teaching a class on New Product Development designed for MBA students at the University of Washington, Bothell. This class will be based off a chapter in The PDMA Toolbook 3, Applying Trade-off Analysis to Get The Most From Customer Needs. The goal for this class for the students to try Max Diff analysis themselves in new product projects required for the course.