RSG Senior Director Michelle Lee, GISP, PMP, will present at the 77th Annual Conference of the American Association for Public Opinion Research (AAPOR) in Chicago, Illinois.
Michelle's presentation will discuss methods to improve equity and inclusion in travel surveys through the use of differential incentives. Incentives are offers (e.g., gift cards) that have been shown to encourage greater participation in surveys. Her presentation will describe two recent RSG-led travel surveys in Minnesota and Washington State that used differential incentives to encourage greater participation among historically underrepresented groups in particular. Her presentation will review the effectiveness of these approaches across both studies.
Who? Michelle Lee, GISP, PMP, Senior Director (RSG)
What? Presentation, titled “Improving Equity and Inclusion in Travel Surveys through Differential Incentive Offerings”
Where and When? The 77th AAPOR Annual Conference is in Chicago, Illinois. Michelle is presenting during a session on Friday, May 13 from 10:15 a.m. to 11:45 a.m. CT.