04.20.2017 - 04.21.2017

58th Transportation Research Forum Annual Conference

RSG Senior Transportation Engineer, Kordel Braley, is presenting later this week alongside Christopher Chestnut of the Utah Transit Authority (UTA) at the 58th Transportation Research Forum Annual Conference. Their presentation, titled “Attitudinal Market Segmentation Applied to Transit Service Area: An Updated Approach,” will discuss RSG’s use of latent class cluster analysis to perform a market segmentation of transit riders and non-riders in Utah to assist the UTA with bus service planning improvements. The conference is taking place in Chicago, Illinois on April 20-21.

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