Segmentation is not a strategic objective in and of itself, but rather a means to accomplish strategic objectives. RSG creates actionable and effective customer segmentation plans for our clients that define and prioritize opportunities, by aligning our modeling and analyses with the client’s strategic objectives and possible actions.
We leverage a range of segmentation techniques to clarify market models, identify distinct market segments, and inform targeted marketing strategies. Our use of analytical tools is customized to the clients’ objectives, and we are well-positioned to employ our in-depth modeling expertise and our applied market strategy knowledge to further these objectives.