Mark Fowler

Market Leader

Mark Fowler is an expert in market research and demand forecasting for new transportation services and infrastructure. He has a wealth of experience using stated preference techniques and discrete choice models to understand how consumers will respond to new travel options, including advanced air mobility services, autonomous ride-hailing, and urban congestion pricing plans. He has also applied his behavioral research expertise to the automotive and aviation industries, providing insights into consumer decision-making related to vehicle purchase, airport access, and flight itinerary selection.

As a researcher at RSG, Mark has led over 150 projects. He values the fact that the company is employee-owned. Mark is a trustee of the firm's employee stock ownership plan (ESOP) trust.

In his free time, Mark enjoys skiing, hiking, and running in the mountains of New England. He currently resides in Burlington, Vermont, with his wife, two children, and beloved dog.

BS, Physics, Bates College

Cherry, T., M. Fowler, C. Goldhammer, J. Kweun, A. Soroush, and T. Sherman. “Quantifying the Impact of the COVID-19 Pandemic on Passenger Vehicle Drivers’ Willingness to Pay for Travel Time Savings and Reliability.” Transportation Research Record, (September 2021).

Gosling, G., S. Landau, T. Adler, and M. Fowler. “Airfare Distribution by Trip Purpose.” Transportation Research Record Volume 2569 (2016): p. 16-23.

Hess, S., M. Fowler, T. Adler, and A. Bahreinian. “A Joint Model for Vehicle Type and Fuel Type Choice: Evidence from a Cross-nested Logit Study.” Transportation: Volume 39, Issue 3 (2012): p. 593-625.

Carpenter, C., M. Fowler, and T. Adler. “Generating Route Specific Origin-Destination Tables Using Bluetooth Technology.” Presented at the Transportation Research Board Annual Meeting, Washington DC, January 2012. Published in the Transportation Review Record: Journal of the Transportation Research Board, November 2012.

Fowler, M., S. Falzarano, C. Kulakowski C, and K. Oryani K. “Discrete Choice Models and Behavioral Response to Congestion Pricing Strategies.” Presented at the Transportation Research Board Planning Applications Conference, Reno, NV, May 2011.

Fowler, M., C. Nielson, C. Kulakowski, and A. Nam. “Southern California Association of Governments Regional Congestion Pricing Study.” Poster presented at the Transportation Research Board Annual Meeting, Washington, DC, January 2011.

Fowler, M., and C. Smith. “Carbon Emissions and Climate Change: A Study of Attitudes and the Relationship with Travel Behavior.” Winner of “best presentation” in the environment/climate change category at the Transportation Research Board Planning Applications Conference, Houston, TX, May 2009.