Mark Fowler


At RSG, Mark helps clients understand how travelers will respond to the pricing of transportation infrastructure. Since joining the firm in 2004, he has conducted dozens of research projects related to the behavioral response of travelers to road pricing and congestion management techniques, including toll roads and bridges, managed/HOT lanes, area/cordon pricing, congestion pricing, VMT fees, and parking fees. The results of these studies are used to support investment-grade traffic and revenue forecasts for transportation infrastructure projects across the United States and Canada.

Mark has also applied his expertise in behavioral research to the automotive and aviation industries, including understanding the factors that drive vehicle purchase decisions and flight itinerary selection. In his current role, Mark manages projects, designs and develops qualitative and quantitative research tools, conducts discrete choice modeling and quantitative data analysis, and reports and presents the findings of these studies.

When not collecting and modeling transportation data, Mark can be found trying to coerce his young children into enjoying his favorite activities, including skiing, hiking, and watching Celtics games. He lives with his wife, two children, and trusty canine companion in Burlington, Vermont.

BS, Physics, Bates College

Gosling, G., S. Landau, T. Adler, and M. Fowler. “Airfare Distribution by Trip Purpose.” Transportation Research Record Volume 2569 (2016): p. 16-23.

Hess, S., M. Fowler, T. Adler, and A. Bahreinian. “A Joint Model for Vehicle Type and Fuel Type Choice: Evidence from a Cross-nested Logit Study.” Transportation: Volume 39, Issue 3 (2012): p. 593-625.…

Carpenter, C., M. Fowler, and T. Adler. “Generating Route Specific Origin-Destination Tables Using Bluetooth Technology.” Presented at the Transportation Research Board Annual Meeting, Washington DC, January 2012. Published in the Transportation Review Record: Journal of the Transportation Research Board, November 2012.

Fowler, M., S. Falzarano, C. Kulakowski C, and K. Oryani K. “Discrete Choice Models and Behavioral Response to Congestion Pricing Strategies.” Presented at the Transportation Research Board Planning Applications Conference, Reno, NV, May 2011.

Fowler, M., C. Nielson, C. Kulakowski, and A. Nam. “Southern California Association of Governments Regional Congestion Pricing Study.” Poster presented at the Transportation Research Board Annual Meeting, Washington, DC, January 2011.

Fowler, M., and C. Smith. “Carbon Emissions and Climate Change: A Study of Attitudes and the Relationship with Travel Behavior.” Winner of “best presentation” in the environment/climate change category at the Transportation Research Board Planning Applications Conference, Houston, TX, May 2009.