Lucia Maloney is an accomplished and skilled transportation professional. She has over 15 years of combined experience in the public, private, and nonprofit sectors. Lucia's primary interests lie in innovative product delivery for local/regional transportation planning efforts and capital projects. She favors a collaborative, hands-on, and results-driven management style. Her technical focus is on understanding household- and person-level travel behavior. To address complex regional planning challenges, Lucia leverages multiple tools and technologies, including RSG’s rMove™.
Prior to joining RSG, Lucia served as Director of the Carson Area Metropolitan Planning Organization (CAMPO), the Carson City Regional Transportation Commission, and Jump Around Carson (JAC) Transit in Carson City, Nevada. Prior to working in Carson City, she worked at the Tahoe Regional Planning Agency (TRPA/TMPO) overseeing Congestion Management, the agency’s performance-based planning, and long-range, regional land-use planning projects. Early in her career, she served as Senior Research Associate at NuStats, where she was responsible for managing regional and statewide household travel surveys. Lucia's experience brings insightful, relevant, and directly applicable skills to her clients and projects.
Lucia lives in Carson City, Nevada, with her husband and two young children. She enjoys hiking, camping, live music, and college football. Lucia also volunteers on the Board of Directors for the Nevada Chapter of the American Public Works Association (APWA).
Johanna Zmud is an internationally recognized expert in transportation technology and emerging mobility. She is an innovator at bridging transportation research, data, technology, and policy. Johanna leads domestic and international research and analysis studies in transportation policy and planning. Her recent work has examined public acceptance and socioeconomic impacts of connected and automated vehicles, sociodemographic trends, future travel behavior analysis, and the impacts of technology on society. Moreover, Johanna has researched the effects of transformational technologies on underserved populations, developed new performance measures for on-demand mobility services, and independently evaluated national connected vehicle pilot demonstrations.
Johanna has been a respected leader in the transportation field for decades. Before joining RSG, she cofounded NuStats, which became the largest producer of data on urban travel behavior. She also cofounded GeoStats, which developed technology solutions for the real-time measurement of personal and vehicle movements. In 2010, Johanna joined the RAND Corporation, where she served as Director of RAND’s Transportation, Space, and Technology program. In 2014, she joined the leadership team at the Texas A&M Transportation Institute, where she directed the multimodal planning division.
Johanna is an avid reader and has been since childhood—typically reading a book a week. She enjoys long-distance walking, and her experiences have included the Inca Trail and the Camino de Santiago. She enjoys cooking and entertaining along with her husband, Carlos. Travel is a keen interest as she appreciates experiencing new cultures and cuisines. She currently resides part-time in San Miguel de Allende, Mexico.
John is an experienced systems architect, software developer, and project manager with decades of experience helping clients translate needs into solutions. As a skilled technologist and researcher, he brings an exceptional business acumen and management perspective to every project and ensures his client solutions are strategic, actionable, and successful. John has a history of delivering results across a range of industries in both the private and public sectors. He has developed customized and scalable data and web solutions that leverage artificial intelligence (AI) and machine learning for software, media, and health care applications.
Before joining RSG, John received grant funding from the National Institutes of Health to co-develop an AI-informed platform to generate radiation therapy treatment plans for cancer patients, partnering with three nationally recognized medical centers. He has served as CTO for Subtext Media, a hyper-local news site headquartered in White River Junction, Vermont. For many years, John oversaw his own custom development company, leading teams in building outstanding technology-led client experiences.
John and his wife, Eileen, live in Norwich, Vermont, where they raised their three sons. When not working, you can find John playing music, hiking, or biking on a trail, or taking his O’Day Mariner for a sail on Mascoma Lake with friends and family.
Andrew focuses on transportation data analytics. He is skilled at using R and Python to analyze and visualize data and is an expert at model implementation in Cube Voyager. He also has significant experience visualizing data on websites and working with GIS and GPS data.
Prior to joining RSG, Andrew was the transportation modeling manager at the Ohio-Kentucky-Indiana Regional Council of Governments where he directed all travel modeling data collection, analysis, application, and development. He was also a consultant at Tindale-Oliver & Associates where he focused on roadway performance analysis and long-range transportation planning.
Andrew is an active member of the Transportation Research Board and maintains the websites for the TRB Transportation Planning Applications Committee and Conference and the TRB Travel Survey Methods Committee. He also maintains the website for the Ohio Travel Demand Model User Group.
Andrew lives near Cincinnati, Ohio with his wife and three kids. He is an active runner, homebrewer, and amateur radio operator.
Florian specializes in market research for transit agencies with expertise in behavioral research of transit customers. He has conducted dozens of research projects related to attitudinal surveys, customer satisfaction studies, origin-destination studies, stated preference studies, focus groups, and qualitative research. In his role, he manages these projects from start to finish, including designing and developing methodologically sound surveys and experimental research, supervising the fielding effort, conducting statistical analyses, and communicating the results and implications. He has managed such projects for the Port Authority of New York & New Jersey, NY MTA, Chicago's RTA, Chicago Transit Authority, Pace Bus, Utah Transit Authority, Triangle Transit Authority, and Charlotte Area Transit System.
Outside of RSG, Florian enjoys exploring cities, eating out, and brushing up on his rudimentary French. He lives with his husband, Luke, and English Bulldog, Fritzi, in Burlington, Vermont.
Mark Bradley is an internationally recognized leader in advanced methods for travel demand forecasting. As an original developer of DaySim, one of the leading modeling platforms for activity-based travel demand modeling, Mark leads the ongoing application and development of DaySim for RSG’s clients. Mark is also an expert in the design of various types of travel surveys, and is a frequent expert advisor on RSG’s travel survey projects.
He joined RSG in 2012, bringing nearly 30 years of experience developing travel demand forecasting methods and tools for clients in many countries. Mark was first introduced to travel demand modeling as a student at Dartmouth College by professor, Tom Adler, founder and current President of RSG. After working for Cambridge Systematics and the University of Oxford, Mark became a founder of Hague Consulting Group in 1986, working for clients such as Eurotunnel and various national railways and ministries of transportation around Europe. In 1995, Mark returned to the U.S. and was an independent consultant based in California for 17 years, collaborating with RSG on many projects during that period. Mark moved to Santa Barbara, CA in 2002, and enjoys hiking, kayaking, and painting.
Colin leads RSG’s freight model development projects. He has worked in transportation planning since 1999, with an emphasis on using survey data, discrete choice models, and network modeling tools to understand aspects of travel behavior such as freight movement, long distance passenger travel, airport choice, and airport ground access; to model the greenhouse gas emissions from transportation; and to forecast demand for new transit services and highway capacity. Colin is currently engaged on projects for the Transportation Research Board, Federal Highway Administration, and various state departments of transportation and metropolitan planning organizations.
Prior to joining RSG in 2003, Colin worked for Symonds Group, Ltd. in London in the Transport Planning team, where he consulted on demand forecasting and transportation planning projects in the UK and Europe.
Colin lives in New Hampshire with his family and enjoys spending time with his kids, hiking, trail running, cycling, gardening, and gradually renovating his old house.
Maren Outwater leads the transportation work and is part of the Leadership Team at RSG. She joined RSG in 2010, bringing with her over 25 years of experience developing forecasting models and over 20 years of progressive experience in managing complex model development efforts. She has designed and built forecasting models for activity-based passenger travel, land use, tolling, rail and transit ridership, environmental and economic impacts, and commercial and freight mobility. With a focus on bridging the gap between academic research and practical applications, Maren develops forecasting tools to answer policy questions, to produce performance metrics, and to evaluate innovative transportation investments. She is actively engaged in federal research projects to evaluate autonomous and connected vehicles, improve smart growth and transit, and develop long distance and freight demand models. She is also a registered Professional Engineer in Florida and California.
Maren served, before joining RSG, as the Director of Data Systems and Analysis for the Puget Sound Regional Council (PSRC) in Seattle, Washington. While at the PSRC, she managed a staff of 25 with a biannual budget of $7 million, and led the land use and travel modeling, geographic information, and technology activities of the agency. Her resume also includes management of the West Coast operations of Cambridge Systematics’ travel demand forecasting division.
Maren now lives in San Diego with her family and enjoys kayaking, hiking, biking, tennis, golfing, and cooking.
Maren is a registered Professional Engineer in Florida and California.
Michelle Lee leads RSG’s transportation behavior research work and has extensive experience managing statewide and regional household travel survey programs. Her background in geographic information systems (GIS) and global positioning system (GPS) technologies was essential to the development of RSG’s industry-leading smartphone-based GPS travel survey app, rMove™. Michelle applies logical thought processes to develop creative, data-driven solutions for RSG's clients.
Michelle has more than 20 years of project management experience. In that time, she has managed dozens of transportation, technology, survey, planning, environmental, health, and physical activity projects. Michelle began her career at the Center for Geographic Information Systems (CGIS) at Georgia Tech before transitioning to work for private sector consulting firms.
A graduate of Michigan State University, Michelle serves on the Alumni Advisory board for the MSU Department of Geography. She returned home to Florida in 2017 and currently resides on Florida’s Space Coast with her family. Michelle enjoys watching rockets launch and manatees swim from her backyard.
Eddie Duncan helps clients, the public, and regulators understand the physical phenomena of sound, how it relates to their projects, how it affects people and the environment, and how to reduce impacts. He is Board Certified through the Institute of Noise Control Engineering and is a member of the Acoustical Society of America. Some of his professional interests include developing scientifically sound noise pollution policy that reflects public values and characterizing soundscapes in rural areas and natural environments.
Eddie has over 15 years of experience conducting noise assessments of proposed developments and infrastructure, compliance studies, mitigation planning, research in methodologies for monitoring and modeling outdoor sound, policy development, and architectural acoustics. With a passion for continuous learning, he brings a diverse set of experiences having worked across many different public and private sectors, including power transmission, renewable energy, transportation, public lands, recreation, mining, manufacturing, healthcare, education, and commercial and residential development.
When not at his desk, in the field, or on the stand, Eddie enjoys hiking, biking, and fishing with his family and playing euro-style board games. He lives in Hartford, Vermont, with his wife, kids, and cat, Luna.
Stephane Hess is Professor of Choice Modelling in the Institute for Transport Studies and Director of the Choice Modelling Centre at the University of Leeds. He is also Honorary Professor in Choice Modelling in the Institute for Transport and Logistics Studies at the University of Sydney, and affiliated Professor in Demand Analysis at KTH Royal Institute of Technology in Stockholm. His main research interests lie in the use of advanced discrete choice models for the analysis of travel behavior—an area where he has numerous contributions to the state of the art in the specification, estimation, and interpretation of such models.
Stephane has published more than 90 journal papers—including several on the benefits of advanced structures in actual large-scale transport analyses—and several book articles, as well as having made over 100 presentations at international conferences. In addition to his academic research, he is also the founding editor-in-chief of the Journal of Choice Modelling, the founder and steering committee chair of the International Choice Modelling Conference, and the co-chair for the 14th International Conference on Travel Behaviour Research. He is an associate editor of Transportation Research Part E and serves on the editorial advisory board of two other leading journals: Transportation Research Part B and Transportation. He is also a member of the two key academic transport modelling committees of the Transportation Research Board and a board member of the International Association for Travel Behaviour Research.
Stephane lives in the North of England and, when it's not raining, he likes to explore the countryside with his two young children. He also likes traveling.
Joel Freedman is a nationally recognized leader in the development and application of advanced travel demand forecasting models. With 20 years of consulting experience, he offers client services in all aspects of travel demand modeling: travel survey design, model estimation, software implementation, validation, and application.
Joel’s model development experience includes the development of activity-based travel demand models for some of the largest and most complex metropolitan regions in the United States and large-scale integrated models of land-use and transportation for state departments of transportation. He has also provided travel forecasting support on numerous successful transit New Starts projects and has been involved in a number of toll and revenue forecasts for public sector clients. Complimenting his modeling work, Joel is a skilled programmer with expertise in FORTRAN, C++, and Java.
In addition to project work, Joel enjoys teaching and has served as adjunct faculty to Portland State University School of Urban Affairs and Department of Civil Engineering, and is a certified instructor for the National Highway Institute.
Joel lives in Portland, Oregon with his wife and two sons. He enjoys outdoor activities including hiking, backpacking, and skiing, and practices woodworking on the rare occasions the Pacific Northwest rain keeps him indoors.