07.02.2019

RSG Senior Director Published in TR News on Understanding the Factors that Influence Mode Choice

RSG Senior Director Matt Coogan authors “Understanding Demographics, Preferences, and Locations Influencing the Future of Public Transportation,” published in the Transportation Research Board’s bimonthly magazine, TR News.

Demographic groups respond differently to common sets of transportation options. In this article, Matt goes beyond simply analyzing travel times and costs to explore the underlying factors that influence mode choice.

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