03.15.2016
BART Perks Highlighted San Francisco Chronicle
BART Perks, the Bay Area’s pilot program to address the transit system’s overcrowding, was recently featured in the San Francisco Chronicle. The program is described as “a loyalty program melded with elements of gaming and social networking,” and is an alternative to congestion pricing. RSG is working with the San Francisco County Transportation Authority (SFCTA) to evaluate the impact of the BART Perks pilot program.