11.21.2017
Article by RSG Senior Analyst Published on “The Research Insighter”
An article authored by RSG’s Jerry Hendricks, “Respondent Engagement Requires Engagement,” was published last week on “The Research Insighter.” The piece responds to a disturbing trend in quant research—imposing arbitrary constraints on the survey instrument in the name of superior practice. In Jerry’s words, “Respondent engagement requires engagement. If we want consumers to take time out of their busy schedules to answer our questions, we need to keep it interesting!”