The agriculture industry includes a range of customers from small farmers to huge farming operations, from “established” Western markets to new/emerging markets, and across a range of different types of crops (e.g., grains, sugar, orchards, vineyards). Addressing these varied needs in the context of sensitive economies, new technology, large amounts of available data, new regulations, and evolving competitors is a complicated task. RSG has experience working with clients to address these complexities through understanding customers’ business challenges and practices, needs, purchase drivers, brand perceptions and future preferences through market research. We often work with the clients in the agriculture industry to design and market next-generation equipment and product lines, evaluate new market opportunities, and develop compelling value propositions.

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