RSG Senior Director Bill Woodford spoke at the Canadian Urban Transit Association (CUTA) annual conference in Halifax, Nova Scotia this week. The conference theme was titled “Transforming Transit: The Next Generation,” focused on how the new generation sees and approaches urban mobility and quality of life and how their lifestyle and mobility behaviors are forcing the industry to adapt to the new reality. Bill delivered both a keynote address on factors affecting transit ridership as well as a follow-up on ridership at a by-invitation transit leader session.