06.17.2015
2015 Advanced Research Techniques (ART) Forum
Three RSGers to present at the 2015 Advanced Research Techniques (ART) Forum from 6/14-6/17 in San Diego, CA. Senior Consultant, Jeff Dumont, will be presenting his paper, “A New Modeling Tool for Identifying Meaningful Segments and their Willingness to Pay: Improving Validity by Reducing the Confound between Scale and Preference Heterogeneity.” He will also have a poster at the conference with Jeff Keller and Nelson Whipple. Their poster is a follow-up to RSG’s “Best Poster Award” from last year’s ART Forum and is titled, “Understanding How Covariates Perform Across Different HB Packages.”