Ashley Asmus specializes in survey research, qualitative methods, and data analysis to support transportation planning. At RSG, she leads research and analysis projects that pair methodological rigor with actionable insights. Her work often focuses on understanding traveler behavior through thoughtful survey design, data synthesis, and innovative data collection techniques that help clients make informed, people-centered decisions.
Ashley brings prior experience from the public and nonprofit sectors, where she supported research efforts related to social policy and evaluation. Her interdisciplinary background spans environmental science, ecology, and behavioral research—experience she draws on to design studies that reflect real-world complexity and community needs.
Based in Chicago, Ashley enjoys biking and is particularly interested in how data can be translated into compelling, human-centered narratives that support better planning and policy outcomes.
Career Highlights
- Asmus, A., Goldhammer, C., Williams, S., Yai, Y. “E-Commerce Behavior Does Not Replace In-Person Shopping Trips, Even in Post-Pandemic Years.” Presented at the Transportation Research Board 104th Annual Meeting, Poster Session, Washington, DC, January 2025.
- Asmus, A. and Lind, E. “Transit in the COVID-19 era: early results from the 2021-2022 Twin Cities on-board survey.” Presented at Association of Metropolitan Planning Organizations Annual Meeting, Minneapolis, MN, October 2022.
- Asmus, A. and Ehrlich, J. “Changes to Metro-area travel during the COVID-19 Outbreak.” Presented at Center for Transportation Studies Special Seminar, Minneapolis, MN, June 2020
Education
- PhD, Quantitative Biology, University of Texas at Arlington
- BS, Biology, University of Texas at Austin
