Developing and improving transit systems is often a complex undertaking, requiring significant investment of time and funds. RSG understands the many challenges and opportunities transit systems present, and we leverage our extensive modeling and market research experience to help clients make decisions with confidence. Our transit system work includes rail (light, commuter, heavy), bus, and streetcar market research and forecasting at the national, regional, and local levels.
RSG has extensive experience applying market research capabilities to transit systems including, collecting information on customer attitudes, preferences, and travel patterns. We translate this knowledge into analytical tools that help to understand the potential demand for new transit services. We work closely with the Federal Transit Administration (FTA) and led the development of the new FTA Simplified Trips on Project Software (STOPS), which can streamline the process required to develop and validate a model that satisfies FTA guidance. Our work leads to reliable estimates of future ridership to inform investments in infrastructure and service improvements, including new transit lines, optimized routing/schedules, real-time schedule displays, station improvements, and fare pricing.