Transit

See Your Riders More Clearly. Serve Them More Confidently.

RSG delivers transit research that helps agencies understand rider behavior, customer experience, and system performance. We blend quantitative and qualitative methods, including origin-destination (O-D) surveys, on-board/intercept studies, and journey mapping. Our team uses these findings to produce statistically valid, model-ready datasets. We combine national experience, advanced analytics, and qualitative insights to turn insight into action so agencies can plan services, justify investments, and improve the rider experience.

Transit agencies navigate shifting travel behaviors, evolving work patterns, and new expectations for safety and customer experience, all while managing funding and ridership expectations.

• Rider needs are changing: Agencies must understand who rides, why they choose transit (or not), and which service changes will make a meaningful difference.
• Service performance must improve: Agencies need transit research that reveals what shapes the rider experience, where pain points exist, and how to attract and retain riders through targeted service and fare adjustments.
• Clear, defensible data is essential: Decisions about service adjustments, fare strategies, and network updates depend on transit research that is statistically rigorous, methodologically sound, and forecasting-ready.

RSG delivers that clarity. We design and manage a wide range of transit research studies, from comprehensive rider surveys to focused qualitative work, including focus groups, in-depth interviews, and journey mapping, to illuminate every stage of the rider experience.

• Diagnose system performance: Identify barriers, pain points, and unmet needs across routes and modes.
• Understand customer experience: Capture real-world journeys through qualitative and quantitative insights.
• Strengthen investment decisions: Produce accurate, weighted, model-ready datasets that support Federal Transit Administration funding applications and long-range planning needs.

Our work turns complex rider behavior into clear, defensible insights that guide service design, improve system performance, and help agencies better serve their riders and communities with confidence.