Emerging Technologies

De-Risking Innovation Through Data-Driven Insights

RSG helps startups, Fortune 500 companies, and public agencies understand how emerging mobility technologies will perform in the real world. We quantify demand, test pricing strategies, and forecast adoption for new modes and platforms, from autonomous vehicles and smart roads to advanced air mobility. Our work brings clarity to uncharted markets, giving innovators and investors the confidence to move forward.

Launching new mobility technologies comes with high stakes and limited precedents. Innovators and agencies must understand who will use a new service, what they will pay, and how it will compete in a rapidly evolving landscape.

• Benchmarks are scarce: New modes, from autonomous services to smart corridors, require insights that go beyond traditional comparables.
• User adoption is uncertain: Clients need clarity on who will use emerging technologies, what they value, and which features drive willingness to pay.
• Data challenges are real: Early decisions must navigate incomplete data, evolving regulations, and shifting business models.
• Market fit must be clear: Stakeholders need to see how a new service will perform alongside existing technologies and competing offerings.

RSG blends behavioral research, stated-preference techniques, and demand forecasting to reveal how travelers might respond to new technologies or entirely new travel modes.

• Forecast adoption with confidence: Use scenario-based demand modeling to anticipate how new systems will perform in different market conditions.
• Test pricing and product concepts: Quantify willingness to pay and assess how features, reliability, and alternatives shape user decisions.
• Apply proven methods to new ideas: Bring robust research and modeling techniques to projects involving autonomous services, smart infrastructure, and advanced air mobility.
• Support strategic investment: Provide insight that helps startups, Fortune 500 companies, and public agencies refine strategies and make confident, early-stage decisions.