Road Pricing and Toll Road Pricing

Forecasting Demand and Revenue with Confidence

RSG advises public and private clients on road pricing and tolled facilities. We deliver clear, defensible insights on demand, revenue, and risk, helping agencies, lenders, and operators make confident investment and policy decisions. Our experience spans everything from express lanes to first-of-their-kind pricing concepts, combining advanced modeling with behavioral research to illuminate how travelers value time, cost, and choice.

Organizations face high-stakes decisions when evaluating or managing priced facilities. They must understand how pricing will shape traveler behavior, financial performance, and long-term system outcomes.

• Pricing changes behavior: Agencies, lenders, and operators need to know who will use a priced facility, how travelers respond to different toll levels, and what influences route choice.
• Forecasts must be reliable: Tolling decisions depend on demand and revenue forecasts that are transparent, defensible, and rooted in shifting real-world travel patterns.
• Risk needs to be clear: Stakeholders require a realistic view of downside, most-likely, and upside scenarios to support investments, bond or loan applications, and major policy decisions.

RSG delivers that clarity. We bring deep expertise in travel demand modeling, behavioral research, and market demand analysis to illuminate how pricing affects both traveler choices and financial outcomes.

• Develop robust revenue insights: Produce sketch and intermediate-level traffic and revenue forecasts that support planning, funding, and operational decisions.
• Conduct independent reviews: Evaluate third-party traffic and revenue forecasts with unbiased, data-driven rigor to confirm reasonableness and identify risk.
• Reveal the “why” behind choices: Use stated-preference surveys, focus groups, interviews, and customer research to explain how travelers value time, cost, and reliability.
• Support confident decisions: Quantify risk, strengthen pricing strategies, and guide public and private partners toward transparent, defensible investment and policy outcomes.