Market Research

Turn Behavioral Insights into Decisions

RSG’s market research reveals how people travel, what shapes their choices, and how those choices may change. Our teams design and implement studies that uncover the “why” behind the data across every mode, trip type, and travel behavior. Whether measuring everyday household travel or evaluating transit, air, or visitor experiences, we deliver data-driven insights that guide planning, investment, and policy decisions for transportation and mobility projects affecting the lives of millions of people.

Governments and businesses choose RSG for market research when they need reliable, actionable insights into traveler and consumer behavior. They may be planning a new pricing program, testing service concepts, developing customer segments, forecasting demand for new products or services, or improving the customer experience. Each challenge requires more than data alone. It demands an understanding of how preferences, perceptions, and trade-offs influence real-world decisions.

RSG has set the standard for delivering transportation-focused quantitative and qualitative market research services for decades. We pioneered many of the survey technologies and methodologies that have become industry norms and continue to innovate through data collection ecosystems such as rMove®. Today, we lead household travel surveys that inform the development of travel demand models nationwide. We conduct specialized market research studies to evaluate consumer demand and customer experience for transit, aviation, roadway, and emerging mobility technology clients. Together, we deliver integrated, high-quality data that stands up to scrutiny and supports confident transportation planning decisions.