Business

Companies across the transportation, energy, and technology sectors turn to RSG to forecast how people will respond to new products, services, and technologies—before they invest. Whether introducing a connected vehicle feature, pricing a new travel option, or assessing the noise profile of a new project, our clients need to know how the community will respond and what market adoption will look like. We collect high-quality, real-world data and apply advanced modeling to help businesses anticipate demand, optimize offerings, and make confident, data-driven investment and planning decisions.

Private-sector timelines demand speed and precision. RSG combines data collection, analytics, and forecasting under one roof, delivering insights that are defensible, timely, and ready for business decision-making. Our work helps companies, from global automakers and airlines to logistics companies and energy developers, test scenarios, price new features, and understand what customers will choose and why. The result: business strategies grounded in evidence, designed to reduce risk and maximize return.