Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Contact Us
MFowler-LR
Email
LinkedIn

Mark Fowler

Vice President – Market Research and Acoustics

Mark Fowler leads RSG’s consulting divisions for market research and noise control engineering, focusing on strategic planning and developing organizational capability to serve the needs of our public and private sector clients. With over 20 years of consulting experience, Mark is an expert in market research and advanced behavioral analytics to evaluate the market demand for new products and services. He has led customer research and demand forecasting for the federal government, state, regional, and local transportation agencies, and Fortune 500 companies.

He specializes in applying stated preference methodologies and discrete choice modeling techniques to understand how travelers respond to transportation innovations such as advanced air mobility, autonomous ride-hailing, demand-based pricing, and urban congestion pricing. He has also applied his research expertise in the automotive and aviation industries to study consumer decision-making related to vehicle purchases, airport access, and flight selection. He brings a deep commitment to behavioral research that supports smarter, data-informed mobility decisions.

Mark also values RSG’s employee-owned structure and serves as a Trustee of the firm’s employee stock ownership plan. He lives in Burlington, Vermont, with his wife, two children, and two dogs. Outside of work, Mark can be found playing classical piano, trying to teach himself acoustic guitar, and skiing, hiking, and running in the Green Mountains.

BS, Physics, Bates College

Curtis, J., Fowler, M., Kapner, E., & Bahreinian, A. (2025). “Analyzing Consumer Attitudes and Decisions about Established, Emerging, and Future Vehicle Technologies: Qualitative Evidence from the California Vehicle Survey.” Transportation Research Record, (July 2025). https://doi.org/10.1177/03611981251342782

Cherry, T., M. Fowler, C. Goldhammer, J. Kweun, A. Soroush, and T. Sherman. “Quantifying the Impact of the COVID-19 Pandemic on Passenger Vehicle Drivers’ Willingness to Pay for Travel Time Savings and Reliability.” Transportation Research Record, (September 2021). https://doi.org/10.1177/03611981211038885.

Gosling, G., S. Landau, T. Adler, and M. Fowler. “Airfare Distribution by Trip Purpose.” Transportation Research Record Volume 2569 (2016): p. 16-23.

Bradley, M., T. Adler, S. Hess, and M. Fowler. “The Influence of Anchoring on Value of Time Estimation in Stated Preference Experiments.” Proceedings of the 2015 International Choice Modeling Conference (2015).

Tillman, R., T. Adler, and M. Fowler. “Quantified Probability Assessments of Revenue Forecasts.” Proceedings of the Second International Conference on Public-Private Partnerships (2015): p. 439–446.

Hess, S., M. Fowler, T. Adler, and A. Bahreinian. “A Joint Model for Vehicle Type and Fuel Type Choice: Evidence from a Cross-nested Logit Study.” Transportation: Volume 39, Issue 3 (2012): p. 593-625.

Carpenter, C., M. Fowler, and T. Adler. “Generating Route Specific Origin-Destination Tables Using Bluetooth Technology.” Transportation Review Record: Journal of the Transportation Research Board (2012): p. 96-102.