Youme Yai is a seasoned research professional with over a decade of experience designing and managing market research studies. At RSG, she leads projects for public agencies that rely on survey-based insights to support more equitable and effective transportation planning. Her work, including household travel surveys and qualitative studies, helps clients make data-driven decisions that shape local and statewide transportation strategies.
Youme brings extensive experience in survey design, recruitment, data collection, and reporting. She has managed complex research efforts involving segmentation, brand tracking, concept testing, and choice modeling. Known for her ability to make data actionable and build trusted relationships, Youme is committed to helping organizations translate insights into meaningful outcomes.
Based in Boston, Youme enjoys baking, playing pickleball, and cheering on the Red Sox.
Education
- BA, History, Wellesley College
