Jacob Moore supports RSG’s market research work through advanced data analysis, survey programming, and statistical reporting. He specializes in household and person-based travel surveys using rMove®, RSG’s location-aware market research smartphone app, with a focus on enhancing data quality, usability, and clarity across multiyear data collection programs.
Jacob has served as a lead or supporting analyst on numerous large-scale travel surveys across the United States. His work spans programming, database management, weighting, and survey administration. He holds Human Subjects Research IRB Certification through the CITI Program.
Jacob is valued for his collaborative approach, technical rigor, and ability to transform complex data into actionable insights that support strategic planning and decision-making.
Education
- BS, Statistics, University of Michigan
