Margaret Campbell


Since joining RSG in 2004, Margaret has specialized in market research studies for transit agencies. She has significant expertise in onboard origin-destination studies, customer satisfaction studies, attitudinal surveys, qualitative research projects, and stated preference studies for agencies nationwide. Margaret has recently managed market research projects for NY MTA, Chicago’s RTA, Chicago Transit Authority, Metra, Pace Bus, Sound Transit, NJ TRANSIT, Northeast Corridor Commission, Utah Transit Authority, GoTriangle, and the Charlotte Area Transit System.

Prior to joining RSG, Margaret studied survey research methods and social psychology. She now strives to bring these methods and theories into practice on transit market research projects. Margaret’s expertise in survey methods, project management, and analytics allows her to design creative, cost effective, and methodologically sound studies that produce actionable results for her clients.

Margaret enjoys cooking and lives in Miami, Florida with her husband, daughter, and French Bulldog, Elmer.

MA in Social Sciences, University of Chicago
BA in Psychology and in Cultural Studies & Comparative Literature, University of Minnesota

Cummins, B., G. Spitz, and M. Campbell. “How Close is Close Enough? Statistical Equivalence of Onboard versus Online Surveys of Transit Customers.” Presented at the Transportation Research Board Annual Meeting, Washington, DC, January 2013. Winner of the William M. Millar Award for the best paper in the area of public transportation.

Campbell, M. “Approaches for Presenting and Evaluating Qualitative Variables in Stated Response Surveys: Overview and Results.” Presented at a workshop at the Transportation Research Board Annual Meeting, January 2012.

Coogan, M., M. Campbell, T. Adler, and S. Forward. “Examining Behavioral Differences between Groups In Their Traffic Safety Culture: The Application Latent Class Cluster Analysis And Multi-Group Structural Equation Modeling.” Transportation Research Part F: Traffic Psychology and Behavior.

Campbell, M., M. Coogan, and T. Adler. “Using Latent Class Cluster Analysis in Transportation Applications.” Presented at International Conference for Driver Behaviour and Training, Paris, France, November 2011.

Carpenter, C., M. Campbell, and G. Spitz. “Using Video Visualizations in Surveys to Improve Survey Respondent Understanding of Complex Offerings.” Presented at the International Symposium on Visualization in Transportation, Chicago, IL, August 2011.

Outwater, M., G. Spitz, J. Lobb, M. Campbell, B. Sana, R. Pendyala, and W. Woodford. “Characteristics of Premium Transit Services that Affect Mode Choice: Summary of Phase 1, TCRP H-37.” Transportation, Volume 38, Number 4, (July 2011): p. 605-623.