Margaret Campbell specializes in market research studies for transit agencies. She has significant expertise in transit origin-destination studies, customer satisfaction studies, attitudinal surveys, qualitative research projects, and stated preference studies for agencies nationwide. Margaret has overseen market research projects for dozens of clients, including New York's Metropolitan Transportation Authority, Chicago’s Regional Transportation Authority (and its three transit agencies), Utah Transit Authority, and California's Caltrain.
Prior to joining RSG, Margaret studied survey research methods and social psychology. She now brings these methods and theories into practice on transit market research projects. Margaret’s expertise in survey methods, project management, and analytics allows her to design creative, cost-effective, and methodologically sound studies that produce actionable results for RSG's clients.
Margaret enjoys cooking and lives in Champaign-Urbana with her husband and two young children.