Margaret Campbell

Senior Director

Margaret Campbell specializes in market research studies for transit agencies. She has significant expertise in transit origin-destination studies, customer satisfaction studies, attitudinal surveys, qualitative research projects, and stated preference studies for agencies nationwide. Margaret has overseen market research projects for dozens of clients, including New York's Metropolitan Transportation Authority, Chicago’s Regional Transportation Authority (and its three transit agencies), Utah Transit Authority, and California's Caltrain.

Prior to joining RSG, Margaret studied survey research methods and social psychology. She now brings these methods and theories into practice on transit market research projects. Margaret’s expertise in survey methods, project management, and analytics allows her to design creative, cost-effective, and methodologically sound studies that produce actionable results for RSG's clients.

Margaret enjoys cooking and lives in Champaign-Urbana with her husband and two young children.

MA in Social Sciences, University of Chicago

BA in Psychology and in Cultural Studies & Comparative Literature, University of Minnesota

Fessel, F., Campbell, M., Spitz, G., Fahrenwald, P. “A Successful Visitor Study for Understanding Transit Use.” Presented at Transportation Research Board 95th Annual Meeting, January 2016.

Cummins, B., G. Spitz, and M. Campbell. “How Close is Close Enough? Statistical Equivalence of Onboard versus Online Surveys of Transit Customers.” Presented at the Transportation Research Board Annual Meeting, Washington, DC, January 2013. Winner of the William M. Millar Award for the best paper in the area of public transportation.

Campbell, M. “Approaches for Presenting and Evaluating Qualitative Variables in Stated Response Surveys: Overview and Results.” Presented at a workshop at the Transportation Research Board Annual Meeting, January 2012.

Coogan, M., M. Campbell, T. Adler, and S. Forward. “Examining Behavioral Differences between Groups In Their Traffic Safety Culture: The Application Latent Class Cluster Analysis And Multi-Group Structural Equation Modeling.” Transportation Research Part F: Traffic Psychology and Behavior.

Campbell, M., M. Coogan, and T. Adler. “Using Latent Class Cluster Analysis in Transportation Applications.” Presented at International Conference for Driver Behaviour and Training, Paris, France, November 2011.

Carpenter, C., M. Campbell, and G. Spitz. “Using Video Visualizations in Surveys to Improve Survey Respondent Understanding of Complex Offerings.” Presented at the International Symposium on Visualization in Transportation, Chicago, IL, August 2011.

Outwater, M., G. Spitz, J. Lobb, M. Campbell, B. Sana, R. Pendyala, and W. Woodford. “Characteristics of Premium Transit Services that Affect Mode Choice: Summary of Phase 1, TCRP H-37.” Transportation, Volume 38, Number 4, (July 2011): p. 605-623.