Alex Richard

Senior Consultant

Alex designs and manages strategic market research studies for leading global technology and transportation companies. With particular depth of experience in product and service development, he supports clients in finding solutions to wide-ranging challenges and opportunities. His expertise includes pricing, demand forecasting, concept refinement/evaluation, and consumer segmentation.

Resourceful in his approach to research design, Alex excels at considering situational constraints and individual client needs when proposing methodologies. When advanced analytics are advantageous, he is adept at translating complex outputs to inform practical decision making.

When not researching consumer behaviors, Alex can be found organizing and participating in local Green Mountain Volleyball leagues and tournaments. He lives in Burlington, Vermont with his free-spirited golden retriever, Maddie.

MBA, University of Vermont
BA, Psychology, Statistics Minor, University of Vermont