Transportation Planning & Engineering

Transportation survey research

RSG’s transportation market research service allows our clients to make critical transportation infrastructure decisions with confidence by understanding and modeling travelers’ perceptions, preferences, and behaviors. We balance innovative, customized research with proven, practical methods to collect, model, and analyze data for our clients. We specialize in a comprehensive range of quantitative and qualitative market research, including large- and small-scale origin-destination (OD) surveys, stated and revealed preference surveys, transit on-board surveys, longitudinal panels, household travel diary surveys, TDM surveys for non-motorized travel barriers and preferences, customer satisfaction surveys, focus groups, and in-depth interviews (IDIs). We have worked with a wide range of clients – federal to local, domestic to international – to make key decisions on such projects as new highway lines, toll and fare pricing structures, communication strategies, and transit station improvement programs.