Market Strategy

Pricing

RSG helps clients to maximize their strategic pricing aims—whether it be maximizing share, margin, revenue, or incrementality—to succeed against the competition. We provide insight into a range of pricing issues, including segmenting and targeting based on price sensitivity, establishing price parameters for a new product concept, and developing sophisticated market simulation models that estimate demand and revenues across different price points. Just as customers typically make purchase decisions by considering more than just price, our approaches emphasize the importance of analyzing price within the context of other influential marketing variables.

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