RSG’s client had identified expanding its presence in international markets such as China, Russia and Brazil as a top strategic priority. Our client, however, lacked the insight into market needs and purchase drivers necessary to avoid the mistake others had made by bringing over-priced products that were primarily designed for North America into these markets. RSG worked closely with the client through a series of engagements to assess market opportunities, prioritize product capabilities, and understand the trade-offs that customers in these markets are willing to make (and, perhaps most importantly, are not willing to make) between product performance and economic considerations.
This work across different markets and multiple product lines was essential in enabling our client to make critical decisions such as: