New market assessment, value proposition development, & long-term marketing forecasting
RSG helps clients navigate the competitive "white space." We do this by identifying open markets and competitive product/service elements while demonstrating how to create and maintain a competitive advantage. Leveraging our extensive experience in effectively applying econometric and choice-modeling to forecasting within the transportation industry, we also offer long-term marketing forecasting for other industries. Our insights into broad opportunities, both in the present and the future, allow our clients to move in new directions with confidence.